Lapoint Surfcamps

Lapoint is built on Good Times and a free-spirited lifestyle around surfing, yoga & travelling since 2005. With social interactions at the heart of it all, they aim to give you; new friends, more skills and unforgettable Good Times through their Surf & Yoga camps in Bali, Portugal, Sri Lanka or Maldives, just to mention a few destinations.

www.lapointcamps.com

VERTICAL

Travel

POINT OF CONTACT

Peter Hansen

SERVICE DELIVERED

Google Ads
Youtube

FROM ZERO SALES DURING THE PANDEMIC TO BREAKING PREVIOUS SALES RECORDS - EVERY MONTH

WHAT WAS DONE

With Lapoint’s camp’s being emptied and closed down during the pandemic in 2020, we decided to go for the long term strategy by rebuilding the Google Ad account to be able to scale up and down ad-spend in an instant, to be able to keep up with international and country specific travel restrictions. Search terms were also cleaned and instead of pulling back spend, we advised them to invest even more into Ad Spend and particularly Youtube. A funnel approach was created along with new KPI’s based on that funnel, including a tailor made remarketing strategy . A specific offer was created to incentivise visitors to purchase now, travel later, which was advertised through Youtube and Google Search.

THE RESULTS

As the offer was released, we saw immediate sales, which increased dramatically as non-converting visitors were retargeted with specific messaging to go along with the easing of travel restrictions. Slowly but steadily sales increased, then they doubled, then doubled again. ROAS has gone from 120% to 450% since we started our partnership, and as of now, sales records are broken each and every month: Their camps going from empty and desolate, to almost fully booked for the rest of 2022.

FROM WASTING AD BUDGET TO 150% YEARLY BUSINESS GROWTH DRIVEN BY GOOGLE ADS

WHAT WAS DONE

Comfornette sells high-end, Swedish made hot-tubs at an amazing price. With such a good product, we went back to basics and re-structured the Google Account. When search and Google Shopping was producing clean traffic - we started scaling using a funnel approach with Google & Facebook working together. We also creating a performance driving KPI-system based on soft conversions, established benchmarks and are now using these to maximise the impact Google Ads has on the actual business.

THE RESULTS

Google Ads drove 70% of the total traffic in 2021 at a 5.2 ROAS, Ad costs were the same as in 2020 and sales from Google increased over 265% Year over Year.
The business itself saw a 150% revenue increase overall.

“Mavericks Digital has been the single most important factor for us when we doubled our overall revenue in 2021 from 2.6 MSEK to 5.8 MSEK. Daniel’s Marketing Strategy and approach to Google Ads has been driving growth beyond our expectations. We are expected to once again double our revenue in 2022”

- Marcus Ängkulle, Founder & CEO

Comfornette Svenska AB

One of Swedens oldest bathtub manufacturers with production in Skene, Sweden. Comfornette’s mission is to provide quality products to Nordic Bathrooms, at very competitive prices. With their inhouse developed tech - their bubblebaths are revolutionising the Nordic Market since 1995.

www.comfornette.se

VERTICAL

RETAIL

POINT OF CONTACT

Marcus Ängkulle

SERVICE DELIVERED

Google Ads

Facebook Ads

FROM STRUGGLING WITH GOOGLE SHOPPING ADS TO PROFITABLE 350% ROAS AND 4X SALES

The Challenge

Not Just A Patch reached out to have us boost their Google Shopping performance worldwide. Despite having a strong brand, brand presence in Shopping was poor and with it, performance. The challenge was to right the ship towards profitability while increasing sales volume from Google Shopping. Serving the diabetes market, they were attracting large search volumes from undesirable Continuous Glucose Monitor manufacturers with massive brands. We cleaned out search terms, optimised product titles in Merchant Center and added segmented products groups within campaigns.

The Results

ROAS increase from historically 1.3 to 3.5 - with total sales increasing over 4x from previous despite only increasing spend 150%. As the process matures, we are expecting ROAS to keep increasing, together with volume.

Not Just A Patch

A company enabling personal expression for Type-1 Diabetics using insulin pumps and Continuous Glucose Monitors (CGM), with their CGM Patches and other products.
10% of profits are donated to “Insulin Access for All”.

www.notjustapatch.com

VERTICAL

Healthcare/Retail

POINT OF CONTACT

Pete Lomas

SERVICE DELIVERED

Google Shopping Ads